It was just a matter of time until NBA jerseys became ad-infused.
On Thursday, the NBA Board of Governors had a meeting in Las Vegas to talk about their plan to attach small advertising patches to the NBA jerseys for the 2013-2014 season.
Deputy commissioner Adam Silver was all for the gimmick because of the $100 million in additional revenue that the adverts could possibly bring in.
The proposal has not been approved quite yet, but we really don’t think the
money hungry league’s owners will reject getting more money.
After all, the NBA lost over $300 million during the 2011-2012 lockout, so finding a way to make back was probably top priority.
Other global governing bodies including Soccer’s FIFA have been allowing ads on Jerseys for decades now. And teams like English Barclay’s Premier League Manchester United, Spain’s La Liga Real Madrid and Barcelona have gotten millions in additional revenue from shirt sponsorship.
But this is unknown territory for any of the top 4 major male participating North American sports leagues and the NBA. You may ask why has it taken this long? I wonder too. You can’t turn on the TV with out someone selling you the shirt off their backs in this country.
My prediction is if and when ads are placed on NBA jerseys they will be a novelty at first and then people will barely notice it after a while. More interesting is, will Lebron James and the Miami Heat win their second championship in a roll? Or will Kobe Bryant and the Lakes stop them?